With our knowledge, expertise, and professional resources, we can help you create and maintain investment portfolios appropriate for your goals, risk profile and time horizon.
Following the efficient market theory of investing, our core investment principles include:
Security investment prices are set by millions of investors competing with each other to pursue the most attractive returns.
Risk and return are related
Investors cannot expect higher returns without taking on additional risk, so it’s important to determine how much risk you are willing to assume in pursuit of higher returns.
Diversification is key
Diversification across multiple asset classes, industries, countries, and company size reduces risk.
There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.
Nearly impossible to consistently “beat the market”
Current market value is based on all publicly available information and only changes when new information becomes available. Since new information is unpredictable and quickly assimilated into market prices, it is difficult to predict future market movements.
The cost of investing reduces return
Your share of an investment’s return is greater when your costs are lower. Managing costs can enhance your portfolio’s growth over long holding periods.